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OCR: MACROMEDIA STRATEGY In addition to bringing innovative new products ta market. Macromedia focused on expanding market share across our product lines. growing inter- national sales, and taking advantage of the tremendous opportunities on and in support of the Internet First we set out to build . family of extensible product suites to meet the growing demand for integrated high- -quality creative tools Known collectively as the Maeromedia Studios these unique product offerings are emerging as the standard toolsets for development delivery of digital media Two steps were required to realize the Macromedia Studios concept: accel lerated product devel lopment and the acquisition of new products and technologies Our increased R&D efforts facilitated simultaneous development nf the next two versi ...